Posts Tagged ‘Latin America’

Heineken and FEMSA made an agreement for United States market

Heineken and FEMSA made an agreement for USA

Heineken and FEMSA made an agreement for United States market

The Dutch group, Heineken, will take over the beer division of the largest beverage company in Latin America, Fomento Económico Mexicano S.A.B. (FEMSA). The takeover will occur in the second trimester of 2010, by reciprocal trading of shares of over 5.3 billion euro between the two companies.

Heineken, one of the world’s leading brewers, will pay 3.8 billion euro in shares to FEMSA, which represents 20% of Heineken shares.  As a part of the agreement Heineken USA will supervise the distribution, marketing and sales in USA of FEMSA beer brands like Tecate, Sol,Dos Equis, Carta Blanca and Bohemia. (more…)